HVAC Business Owners: 3 Marketing Tips to FInd New Clients

As a HVAC Business Owner in the Midwest, you understand that expertise in marketing to find new clients is essential towards the growth of your company. There is much noise out there in the world of online and offline marketing these days. Where do you begin to understand the complexities that are involved among all of the chatter? As the CEO of a marketing consulting firm, SJWeaver Marketing Consulting, I constantly review and analyze other strategies to help our clients in this industry. Recently with my research I came across two very interesting articles that I thought I should share with my clients as well as those interested in improving their marketing efforts for finding new clients. The article Know the Right People, Gain More Heating and Cooling Business by Will Housh of HVAC. Com provides interesting insight on how to determine the select group of people for your business. An important place that Mr. Housh suggests to establish your connections is the local Chamber of Commerce.  He then provided three important steps to activate these connections. He suggested that they Use Social Media Correctly by contributing to professional discussions and using direct messaging,  They should Attend Industry Events as well as realize who will be at the event, attend a lecture at the event and check with contact to discuss he event. The next important item he discussed was to Respond Quickly when your contacts reach out to you.

Source: Utah HVAC Experts

The article, “Top10 Digital Marketing Strategies for HVAC Companies” by Ashley Bardonaro provided multiple digital ideas to grow your HVAC business online to increase your presence to prospects to turn them into clients. Several that stood out to me during my analysis of the content were a responsive website, social media and targeting and video marketing. A responsive website is a must as the author stresses as most people now are viewing businesses with their cell phone and it is important that you r site is easy to navigate via these devices. Ms. Bardonaro also cites social media being used in your marketing through Facebook targeting to find new customers for your HVAC business. This can be done via targeting home builders or realtors for the services you provide to the public. Also the authors tells us that content is very crucial with your online marketing. Google will promote the website that has quality content that is great information to people who land on their website.

Never forget that as a HVAC Business Owner the competition will pass you by if you are not constantly innovating and improving your marketing effort. Just getting your name out there will no longer work. The above three tips will assist you with your efforts but do not delay to follow through. Contact SJWeaver Marketing Consulting via our calendar schedule for a consultation for your HVAC Business Marketing today!

Scott Weaver, Sr. is the CEO and President of SJWeaver Marketing Consulting. He has 35 plus years in the corporate and academic world serving in capacities of management, adjunct professor, marketing and sales. He completed his Bachelor at Purdue University through the School of Management at Krannert.  He also has a completed his Masters studies in Business Administration with Indiana Wesleyan University. He currently is pursuing a Certificate for Social Media Management through Coursera via Northwestern University. He can be contact via Twitter, LinkedIn or via his company website:  http://sweavermarketingconsulting.com